Market research Guides
3 guides in this category
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Analyze Competitors
A hands-on guide for startup founders to research competitors, study their strengths and weaknesses, and find positioning opportunities by digging into real data from pricing pages, reviews, and user feedback.
Conduct Market Research
A clear and practical guide to help startup founders assess their market using TAM, SAM, SOM models, analyze growth trends, and understand customer behavior with real tools and examples.
Understand Customer Segments
A practical and detailed guide for startup founders on how to identify and define customer segments using interviews, persona creation, and behavior research to guide product and go-to-market decisions.