Ideation Guides
5 guides in this category
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How to Find a Business Idea
A practical and detailed guide for new founders on how to come up with a business idea by observing problems, identifying patterns, and validating real needs.
How to Identify Problems and Opportunities for Your Startup
A practical step-by-step guide for founders on how to uncover real-world problems, spot gaps in the market, and assess business opportunities using direct observation, interviews, and SWOT analysis.
Validate the Idea with Real Users
An actionable guide for startup founders on how to validate a business idea by running interviews, surveys, and lightweight landing pages to test real market demand before building anything.
Conduct Market Research
A clear and practical guide to help startup founders assess their market using TAM, SAM, SOM models, analyze growth trends, and understand customer behavior with real tools and examples.
Understand Customer Segments
A practical and detailed guide for startup founders on how to identify and define customer segments using interviews, persona creation, and behavior research to guide product and go-to-market decisions.