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Ideation
How to Find a Business Idea
Coming up with a business idea doesn’t mean waiting for a “eureka” moment. It’s about being intentio ...
How to Identify Problems and Opportunities for Your Startup
The best startup ideas are often not invented, they’re discovered. You don’t need to come up with so ...
Validate the Idea with Real Users
The biggest mistake founders make is assuming their idea is great without checking whether anyone ac ...
Conduct Market Research
Before you build anything, you need to understand your market—how big it is, how fast it’s growing, ...
Understand Customer Segments
Many startups fail not because their product doesn’t work, but because they didn’t deeply understand ...