Plaid is a technology company that provides a platform for developers to build applications that connect to users' bank accounts and financial data. Their core mission is to unlock financial services for everyone by enabling seamless and secure access to financial information.

By offering a standardized API, Plaid abstracts away the complexities of integrating with thousands of different financial institutions. This allows businesses to focus on building innovative financial products and services without the burden of managing direct connections to banks. Users benefit from a streamlined and secure way to share their financial data with the applications they use.

The platform supports a wide range of use cases, from personal finance management and budgeting apps to lending platforms, payment processing, and investment tools. Plaid acts as the crucial bridge, empowering developers to create richer financial experiences for their customers while prioritizing data security and user privacy.