AppSumo is an online marketplace dedicated to offering lifetime deals on a wide range of software and digital products. Their primary purpose is to provide entrepreneurs, small businesses, marketers, and freelancers with access to powerful tools at significantly discounted prices, often in the form of one-time purchases rather than recurring subscriptions.

The platform aggregates deals from software developers and SaaS companies looking to gain exposure and acquire new customers. These deals are typically time-limited and available in limited quantities, creating a sense of urgency for potential buyers. AppSumo acts as a bridge, connecting businesses with innovative solutions that can help them grow, automate tasks, and improve their operations.

By curating these exclusive offers, AppSumo empowers its users to build out their tech stack without incurring ongoing monthly costs. This model is particularly beneficial for startups and bootstrapped businesses that need to be budget-conscious while still accessing high-quality tools for marketing, productivity, design, and more.