Userflow is a no-code platform designed to help businesses create and manage effective in-app user onboarding experiences. It empowers teams to guide new users through their product, highlight key features, and drive adoption without requiring engineering resources. This leads to a more engaging user experience and ultimately, better retention.

The platform allows for the creation of a variety of in-app guidance elements, including product tours, checklists, tooltips, and announcements. These can be triggered based on user actions, segments, or page views, providing contextually relevant help. This personalized approach ensures users receive the right information at the right time, reducing confusion and frustration.

By enabling non-technical team members to build and iterate on onboarding flows, Userflow democratizes the process. This agility allows for faster experimentation and optimization, leading to continuous improvement of the user journey and a stronger product-market fit. The goal is to make it easier for users to understand and derive value from a product, fostering long-term engagement and loyalty.