FullStory is a powerful digital experience intelligence platform that provides businesses with deep insights into how users interact with their websites and applications. It goes beyond traditional analytics by capturing every click, scroll, keystroke, and page load, creating a session replay for every user interaction.

This granular level of detail allows product, engineering, and marketing teams to pinpoint exactly where users encounter friction, confusion, or bugs. By understanding these pain points in real-time, companies can proactively address issues, optimize user flows, and ultimately deliver a more seamless and satisfying digital experience.

FullStory enables teams to diagnose and resolve technical issues faster, identify opportunities for product improvement, and understand user behavior at a scale and depth that was previously impossible. This leads to increased user engagement, reduced support costs, and improved conversion rates.