Zapier is a powerful online automation tool that connects your web applications and automates workflows between them. Think of it as a bridge that allows different apps to talk to each other and perform actions without manual intervention. This means you can spend less time on tedious, repetitive tasks and more time focusing on what matters most.

The core concept behind Zapier is 'Zaps.' A Zap is an automated workflow that you set up by connecting two or more apps. It works on a trigger-action principle: when something happens in one app (the trigger), Zapier automatically performs an action in another app. This can be anything from saving new email attachments to a cloud storage service, to adding new leads from your CRM to a spreadsheet, or sending a Slack notification for new customer feedback.

Zapier supports thousands of popular web applications, making it incredibly versatile for individuals and businesses of all sizes. Whether you're a freelancer, a small business owner, or part of a large enterprise, Zapier can help streamline your processes, improve efficiency, and reduce the risk of human error. It empowers users to create custom automations tailored to their specific needs and workflows.